Holiday Campaign — A Gift Out of the Ordinary

Bare Conductive is the world’s first consumer-facing printed electronics company. By providing consumers with an affordable way to test, experiment and create with their materials, they have built a global community of thousands of customers and developers around the world.

Brief & Objectives

Increase YoY site visits and revenue for the quarter. Increase YoY average order value for the quarter.

Results

Compared to the same quarter, the previous year:

Over achieved revenue targets by +7%

Increased average order value by 6%

Increased new website users by 11%

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A Gift out of the Ordinary - Hero Campaign Video

I created this video as the hero campaign creative to be used across social channels. It’s purpose was to engage and capture a broad audience into the customer funnel.

Bare Conductive 2018 Gift Guide

I wrote this Gift Guide to serve as a landing page for those audiences who engaged with the hero video. In the same campaign theme, this piece of content was designed to be aid the consideration part of the customer journey.

Don't be the sock person...

Don't be the voucher person...

A set of short, product focused, follow up videos to keep audiences engaged.

Short Form Instagram Content

Organically posted short and engaging videos on Instagram that demonstrated how Bare Conductive products can be used for holiday projects.