The Interactive Wall Kit is a quick and simple, plug-and-play solution to creating interactive touch and sound murals. Creatives can bring their interactive murals to life, with little to no technical knowledge.
Brief and Objectives
Raise awareness of product launch within the target market (Creatives and creative agencies). Sell through the initial production run stock within the launch period.
Execution
Along with the outer packaging, I designed an instructional booklet that came within the product.
I captured and edited a product launch video with typographic artist, Ian Bernard. Additionally, I wrote a press release for pre-launch seeding of the news to creative agencies and media.
For the lunch of the product, I also wrote the copy and photographed a variety of components for the e-commerce shop page.
Results
A prominent, dedicated article in Fast Company, covering the launch.
Sell through of the first smaller production run in 4 days, and a bigger production run over the launch month.
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Front page coverage on the Fast Company Tech page for the launch of the Interactive Wall Kit.
The Interactive Wall Kit shop page - click here to visit the page.