Brief and Objectives
To refresh and give a new edge to the popular #NespressoCreations social movement - where celebrities share their favourite ways to enjoy their coffees.
Strategy and Execution
To encourage Nespresso creativity throughout the year, we decided to take the #NespressoCreations to those that matter most - the everyday fans.
We challenged them to submit their favourite #NespressoCreations recipes on social media. The best few recipes were chosen, beautifully recreated and shared with the rest of the community. Each of the recipes was credited with to their makers - giving them their moment in the spotlight.
I came up with the new strategy and concept, as well as managed and art directed the creation of the final assets.
Results
With over thousands of entries over the course of the year, the video content created from this activity was, at the time, the most popular and engaging short-form content on the Nespresso Australia Facebook page.
╲╱