Brief and Objectives
Launch to market the new Nespresso Limited Edition coffees, securing a high level of media coverage within the 3 months of the product’s availability.
Tell the coffee origin story of the two different coffees and their unique harvesting methods.
Strategy and Execution
The handcrafted coffees were launched via an intimate and simple event, with influencer, Geneva from a pair and a spare, as host. The DIY event allowed the attendees to witness the care that goes into hand crafted items, as well as taste the new coffees.
Along with one other member of the team, I brainstormed, managed, produced and styled the launch event and managed the media guest list.
Results
The event resulted in full media attendance, as well as social shares and media coverages that outperformed the expected KPIs. Post-event, we pitched the product to media, securing the agreed-on coverage within the 3-month period.
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Read more about the event (and maybe even learn how to weave!) here