Each year, Mentos releases a set of limited edition flavours. This particular year, I created social content that communicates the release of the new Mentos StrawberryMIX and Mentos NOWmints Watermelon.
I created interactive, game-style content to engage the young audience, paired with commercially focused messaging, to increased brand/pack awareness and recall.
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Press pause to see what your favourite Strawberry flavour says about you!
Up for a game of skill? Press pause to catch the MentosNOW mint in the centre of the watermelon.