Brief and Objectives
To reinvigorate the Intenso range of coffees, Nespresso looked for a way to inspire existing customers to diversify and increase their consumption.
Execution
Create an inspirational print brochure, showcasing new day-to-night consumption moments, which was sent to Nespresso Club members across Australia and New Zealand.
The moments captured in the brochure were brought to life on social media and the Nespresso website through statics and dynamic GIF content, further increasing visibility and chances to purchase. I managed and executed the project from ideation, through to art direction and copywriting. This included sourcing and managing the influencer who was commissioned to create the recipes within the brochure.
Results
Purchases of the Intenso range of coffees increased by 7% - reaching above the agreed on target. Feedback from the Nespresso Club was positive, making it one of their most successful direct mail send-outs.
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